Bulk Email mailer FAQ
Email messages are rejected or appear in bulk or junk mail folder
Question: Why my mass
email messages are rejected by recipient's mail servers or appear in Bulk or
Junk Mail folder? How to get this around?
Brief Answer: You
messages look as commercial advertisements; change content of your
Answer: This happens because you are trying to send an
email message to masses that looks like a commercial advertisement. Some people
and email providers use anti-spam filters, which retain your message after
analyzing its content.
You can easily get this around if you do not
really send SPAM. If you send SPAM please, read our anti-spam policy and stop
using our program immediatelly. We do not support spammers! For most of normal
bulk email tasks we have recommendations, which will help you. All you need to
do is to recompose your message according to the tips below:
Please, note that even if you
make your newsletter according to those tips you will be anyway rejected by some
antispam filters because you never know how certain filters handle message
content and what they consider as bulk email. Some filters are just so buggy
that reject everything including normal email messages while some filters allow
only email messages sent from certain senders. If you get not more than 10% of
bounce backs, it is normal and actually a very good rate for any mass mailer.
- Create your message in plain-text format or in EML format. Most of
anti-spam filters reject pure HTML messages and email messages using a lot of
different colors, fonts and pictures. Please, read about
sending pure HTML messages to get more information on how to create EML
- Make your message as short and simpe as possible. Anti-spam filters
reject excessively long and heavy messages. Think about your customers too, they
do not want to receive huge messages and they will not read them anyway. It is
better to place short descriptions and insert links where they can find more
information. If your customers need what you offer they will click a link. You
do not need to place pictures right into email message, prepare good articles on
your website and send only links to them with brief descriptions. You can create
a very informative and attractive newsletter in plain-text that will be more
effective than a complex HTML page.
- Avoid using standard phrases advertisers do. Phrases like Buy it
now, Only $9.99, Make money fast, Price will only
irritate your customers. Do not use phrases like Click here or Here is
your as well. More than one such a phrase may cause a filter to reject your
message. Try to imagine that you are a reader. How would you like a newsletter
to look like?
- Try to change Mailer Signature. By default Bulk Email mailer uses Microsoft
Outlook Express phrase as mailer signature to be fully compatible with Outlook
Express's EML message format. If your messages look not like messages produced
by Outlook Express, they will be rejected by anti-spam filters. Open the system
options of the program by using the Options - System command then change
the mailer signature to something else (Peter Smith and CO Mailer v1.1 for
example). You can do this as often as you like.
- Personalize and serialize your messages. Use macros such as
%RECIPIENTNAME%, and %UNIQUECODE% to personalize and serialize your messages. It
is better for your customers to greet them by their names. A unique code will
help you to track responses as well.
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