1st
Mass Mailer FAQ
Email messages are rejected or appear in bulk or junk mail folder
Question: Why my mass
email messages are rejected by recipient's mail servers or appear in Bulk or
Junk Mail folder? How to get this around?
Brief Answer: You
messages look as commercial advertisements; change content of your
messages
Answer: This happens because you are trying to send an
email message to masses that looks like a commercial advertisement. Some people
and email providers use anti-spam filters, which retain your message after
analyzing its content.
You can easily get this around if you do not
really send SPAM. If you send SPAM please, read our anti-spam policy and stop
using our program immediatelly. We do not support spammers! For most of normal
bulk email tasks we have recommendations, which will help you. All you need to
do is to recompose your message according to the tips below:
- Create your message in plain-text format or in EML format. Most of
anti-spam filters reject pure HTML messages and email messages using a lot of
different colors, fonts and pictures. Please, read about
problems with
sending pure HTML messages to get more information on how to create EML
messages
- Make your message as short and simpe as possible. Anti-spam filters
reject excessively long and heavy messages. Think about your customers too, they
do not want to receive huge messages and they will not read them anyway. It is
better to place short descriptions and insert links where they can find more
information. If your customers need what you offer they will click a link. You
do not need to place pictures right into email message, prepare good articles on
your website and send only links to them with brief descriptions. You can create
a very informative and attractive newsletter in plain-text that will be more
effective than a complex HTML page.
- Avoid using standard phrases advertisers do. Phrases like Buy it
now, Only $9.99, Make money fast, Price will only
irritate your customers. Do not use phrases like Click here or Here is
your as well. More than one such a phrase may cause a filter to reject your
message. Try to imagine that you are a reader. How would you like a newsletter
to look like?
- Personalize your messages. Use the %NAME% macro to personalize your
messages. It is better for your customers to greet them by their names.
Please, note that even if you make your newsletter according to those
tips you will be anyway rejected by some antispam filters because you never know
how certain filters handle message content and what they consider as bulk email.
Some filters are just so buggy that reject everything including normal email
messages while some filters allow only email messages sent from certain senders.
If you get not more than 10% of bounce backs, it is normal and actually a very
good rate for any mass mailer.
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